In 2014, Vincent Giles was working on a cd cover for a rapper in his hometown of Georgetown, South Carolina. While creating the cover for this rapper, Vincent did not know that he would be creating the True Love heart logo that would eventually become a big hit in the T-Shirt business. Vincent simply filed the heart logo away. Two years later in 2016, as he was cleaning out his computer looking through his files, he would find his heart design looking back at him. He deleted it. As he was about to empty his trash bin, something sparked, and he went back and got the design. Soon the brand name and T-shirt idea began to form.